Designing for people and intelligent systems.
We use prototypes to understand human behaviors with technology and complex systems.
Our goal: better customer experiences and smarter solutions for your business.
“If a picture is worth 1,000 words,
a prototype is worth 1,000 meetings.”
Tom & David Kelley, IDEO
(pro•to•typ•ing)
Building quick models to test ideas and learn fast.
“Never go to a meeting without a prototype.”
Boyle’s Maxim
Our Approach: Learn Fast, Build Smart
We help you understand how customers, technology, and your business connect. Using prototypes, we test ideas quickly to learn about human behavior and ensure your solutions work well for everyone involved, especially when dealing with complex technology.
Prototype & Learn
We create models (from sketches to simple AI models) to test ideas and observe human behavior with real people. This helps uncover what works, understand why people make certain choices, reduces guesswork, and clarifies needs for both users and technology.
Build Iteratively
We work closely with your teams, using prototypes to guide product development. This agile approach keeps everyone aligned and helps adapt quickly, especially for evolving tech like AI.
Measure What Matters
We help you track success by defining clear goals to measure user experience, behavioral outcomes, system performance, and real business impact, ensuring your investments pay off.
Make Confident Decisions
Our process provides clear insights from prototypes, data, and understanding user behavior. This empowers leaders to make informed decisions about technology, user experience, and business strategy with confidence.
Who We Help
We partner with business leaders who want to create better customer experiences, understand user behavior, and successfully integrate technology, including AI. If you need to innovate faster, reduce risk, or understand complex systems, we can help.
We help you:
- Design User-Friendly Experiences
- Test and Learn About Human Behavior
- Solve Complex Design Challenges
- Navigate AI & Tech Strategically
- Accelerate Innovation with Prototypes
- Make Data-Informed Choices
Select Clients:
Abundant Care & Wellness
Digital experience, branding, and systems design
AMC Theaters
Digital product, mobile app, agile support
Axon Displays
Strategy, presentation design, measurement
BusinessOptix
Product system, agile support, and design prototypes
DEG
Experience design team extension, product support
Every Income
Market hypothesis testing, segmentation strategy
Laminin Health
Experience prototypes, strategic planning
Openlane
Mobile app & platform design consulting
Priority Pediatrics
Branding, experience, systems design
REV Cars
Prototype systems and experience design strategy
ZILO Technology
Global blueprint kit, product design system
Project Spotlight: ZILO.co.uk
ZILO is a reimagined global transfer agency. We helped them create their global blueprint presentation kit and initial product design system.
About the Founder
Justin Powell, Founder, brings 20+ years of design experience – from websites to complex platforms and AI systems. His practical approach helps businesses create effective, human-centered technology solutions by understanding how people actually use it.
Our Name's Origin
Prototype Learn's core idea comes from Justin's MA thesis on using prototypes to simplify complexity and learn from user interactions – a concept more relevant than ever in today's tech-driven world.